Mission and Strategic Pillars
Mission
Enable a vibrant environment for growing New Zealand’s natural and complementary health products sector.
Vision
The natural and complementary health products sector will be widely acknowledged as the rising star in New Zealand’s value-added economy.
Strategic Pillars
The infographic below represents the 5 key pillars of our Strategic Plan. Hover over a pillar to see more detail, or, CLICK HERE to go through to the full presentation.

Membership
Be the connection hub for members
Understand members’ issues and requirements
Provide platforms for industry intelligence sharing
Provide networking opportunities
Success Stories:
Approx 80% of the industry are members
Summit and Suppliers Day continue to grow and are highly regarded
Lunchtime webinar series launched to extend intelligence sharing
Inspiring Growth
Enable members to capitalise on opportunities
Understand key trends
Foster innovation
Promote opportunities for funding of R&D
Provide export opportunities
Success Stories:
Industry has grown from $1.4billion in 2014 to $2.3billion in 2019
NZ delegation to Healthplex HNC with extensive China networking opportunities
Brand
Position Natural Health Products NZ and our members as world leaders in the sector
Implement a comprehensive Communications Plan
Encourage international preference for Brand NZ
Provide a respected halo brand
Success Stories:
Development of Sector Story with toolkit for exporters including video, images and infographic
Host and promote Annual Industry Awards, celebrating excellence
Relationships
Boldly lead a collaborative and connected sector
Facilitate collaboration
Nurture mutually beneficial relationships with industry partners
Success Stories:
Strong spirit of collaboration with NZTE, building recognition of the industry
Provide networking opportunities with leading science institutions
Advocacy
Be the influential and trusted voice of the industry
Advocate for positive regulatory outcomes
Ensure credibility within the health sector
Uphold Code of Conduct
Champion sustainability
Success Stories:
Faulty/damaging fish oil research paper retracted
Misguided Wellness Bill withdrawn
Essential Business status confirmed for supply chain members
Natural Health Products NZ’s strategic pillars are reviewed regularly. Members are encouraged to share their thoughts and feedback on our strategy at anytime by emailing [email protected]