Right here, right now…the NZ major events management act in force

What do the Rugby World Cup and intellectual property lawyers have in common? The Major Events Management Act (“MEMA”) – which came into force in 2007, and is intended to protect against ambush marketing for major events.
You probably don’t know much about MEMA, and you probably don’t think that it applies to you or your business, but read on to see if it really does apply to you!…