New Image tackles discounting and invests for growth

New Zealand health and wellness products manufacturer and distributor New Image Group has acted to stop discounting of its lead product Alpha Lipid Lifeline in Malaysia by some large direct sellers.

The discounting has impacted on the morale of its smaller distributors in that country and, along with the effects of the global financial crisis and strong New Zealand dollar, to a lesser extent the group’s bottom line for the first six months of the financial year.

New Image Group invests for growth Feb 9 2011

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