Greenlipped Mussel » MEMBERS

More than 80% of all companies involved in New Zealand’s natural products industry belong to Natural Health Products NZ, including all major brands and manufacturers. Our membership comprises businesses that manufacture and supply natural health remedies, dietary supplements, health support products, and related ingredients and services.

Green Lipped MusselThe New Zealand green-lipped mussel, also known as the New Zealand mussel or the greenshell mussel, Perna canaliculus, is a species of bivalve mollusc in the family Mytilidae. The green-lipped mussel is endemic to New Zealand, and is found sub-tidally and intertidally throughout the country.

The green-lipped mussel differs from other mussel species in that it has a dark brown/green shell, a green lip around the edge of the shells and only has one adductor muscle. It is also one of the largest mussel species reaching 240 mm in length.

Green Lipped Mussels contain five kinds of Omega-3 (EPA, DHA, ETA, OTA, etc) all of which are necessarily for the human body. Green Lipped Mussel Extract also contains a rich blend of natural proteins, minerals and mucopolysaccharides. These naturally occurring mussel extract substances are increasingly being recognised as helping joint mobility, cartilage maintenance, good health and general well being.

Green lip mussel supports normal anti-inflammatory mechanisms in the body. Although inflammation is normal under certain conditions, consistent or excessive inflammation can result in pain and damage to the body, including the joints. The human body makes several chemical mediators of inflammation. Levels of these chemicals in the body may be higher in people with rheumatoid arthritis who are experiencing symptoms than in symptom-free people with arthritis. Evidence indicates that supporting the normal production of inflammatory mediators in the body may support joint mobility, respiratory health, healthy skin and bowel health.

Alaron Products Ltd

Contact: Claire Quin Address 13 Bolt Road Tahunanui Nelson 7011 New ZealandAddress PO Box 5080 Port Nelson Nelson 7043 New Zealand Phone: +64 3 548 5875 Website:

Alaron Products Limited is New Zealand’s most respected GMP Certified contract and private label manufacturer of dietary supplements, complementary medicines, nutraceuticals, vitamins and minerals in hard shelled capsule, tablet, chewable tablet, coated tablet, powder blend, cosmetic and personal care form. We are audited, licensed and certified by the New Zealand Ministry of Health MedSafe Division, the Australian Therapeutic Goods Administration, the New Zealand Ministry of Primary Industries, and the NZMPI Agricultural Compounds and Veterinary Medicines division for the manufacture and packing of products utilising herbal, dairy, probiotic, meat, game, fish, shellfish, apiary, vitamin, mineral, enzyme and cosmetic ingredients.

Alaron has access to New Zealand’s scientific research facilities. However, we are strictly a contract and private label manufacturer of capsules, tablets and powder blends produced to the highest standards to our customers’ formulations and specifications. We market no brands, nor do we have “standard products” as such.

Our strategy is to align ourselves with the best marketers of these types of products in their local markets world-wide. We therefore depend on the local marketer to best identify the products and formulations that will be most successful in their area. We also assume that the marketer will determine the best scientific information available to support their marketing story, usually by way of literature or Internet searches. Finally, the buyer needs to determine and co-ordinate compliance with the import and local market legal requirements. We also function as a gateway to Asia and Australia for marketers in North America and Europe who need a manufacturer that is familiar with regional regulatory requirements.

Our services include product development, procurement of materials, formulation, blending, hard shell capsule filling, tablet manufacturing, tablet coating, packing into pharmaceutical grade tablet bottles, powder pots or sachets, batch/use by coding and application of labels, and packing into cartons for dispatch. We also provide a complete cosmetic and personal care products development, production and packing service. We can co-ordinate the supply of all necessary inputs to production of a finished product, or can complete any stage of production, with supply of components by you.

We have access to a full range of ingredients from around the world as well as a focus on unique New Zealand ingredients from marine sources (NZ Greenshell Mussel, Shark Cartilage, Abalone, etc.), dairy (Colostrum, Whey Powders, Milk Powders, Lactoferrin, etc.), Apiary (Bee Pollen, Propolis, honey powder, etc.), Herbal (Grape seed, Blackcurrant, Pine Bark, Kiwi Fruit, Boysenberry, etc.), Deer Velvet, Deer Blood and related products.

GMP Certified Contract Manufacturer – Quality you can trust – Experience you can depend on – The ideal partner for your manufacturing needs – Your complete service provider.


Company Founded: 1993

Markets currently sold in:
New Zealand,
Hong Kong,

Anagenix Group

Contact: Chris Johnson Address Level 1 18 Broadway Newmarket Auckland 1023 New Zealand Phone: 64 9 520 0831 Website:

Established in 2011, the Anagenix Group is a collective of New Zealand nutraceutical companies that are responding innovatively to the global need for natural health solutions. Each member company has a specific role to play in providing proven New Zealand bioactives to forward-thinking nutritional supplement and functional food businesses around the world.

The commercial link between New Zealand science and the world

Creation of the Anagenix Group was inspired by the need for a commercialisation link between ground-breaking New Zealand science and the world market. New Zealand has a strong heritage of discovery and development in the natural bioactive arena, led by government and private research organisations that focus on uses for New Zealand’s superior horticultural and marine products.

Working with leading research organisations

The Anagenix Group only works with products that are backed by robust scientific evidence. This commitment has led to the formation of mutually-beneficial partnerships that create connections between research and commercialisation.  Currently we have active partnerships with Plant & Food Research, Callaghan Innovation, Liggins Institute, HighValue Nutrition Challenge, the National Science Challenge, Bioresource Processing and a number of New Zealand universities.

Deploying New Zealand’s unique point of difference

Underpinning the intent of the Anagenix Group is New Zealand’s extraordinary growing environment. Located in the isolated south-west corner of the Pacific Ocean, New Zealand has elevated UV levels that stimulate a defence mechanism in land and marine plants, ultimately resulting in significantly higher levels of polyphenols than found in the same/similar cultivars from other geographical locations.

An NZTE Focus 500 company

The Anagenix Group is actively building distribution networks in the USA, Canada, Australia, Asia and Europe. In 2014 we were approved as a Focus 500 company by New Zealand Trade & Enterprise. We were also ranked #53 on Deloitte’s Asia Pacific Technology Fast 500 for 2014.



The New Zealand kiwifruit powder concentrate for inner health

ACTAZIN is a cold-pressed powdered kiwifruit concentrate that was developed in 2011 by Anagenix, based on their research conducted in partnership with Plant & Food Research New Zealand, a science institute owned by the New Zealand government.

Anagenix has taken ACTAZIN to the world as an ingredient for supplements and functional foods. It offers consumers a number of digestive health benefits:

  • Improved bowel regularity. ACTAZIN is a natural source of fibre, enzymes and polyphenols, which support normal bowel function. It’s a gentle alternative to harsh laxatives.
  • Better intestinal health. For those who are taking a probiotic or want to boost their natural population of ‘good’ gut bacteria, ACTAZIN may help by feeding beneficial microflora.
  • Enhanced protein digestion. The kiwi-unique enzyme actinidin found in ACTAZIN assists protein digestion, helping people to avoid that uncomfortable ‘overfull’ feeling after a protein-rich meal.

ACTAZIN consumer site

To nurture global interest in products that use ACTAZIN as an ingredient, we’ve developed a consumer website. Our site explains what ACTAZIN is, how it can help and where to find products that contain it. The site also provides general digestive health tips. Visit the ACTAZIN consumer website.


The New Zealand kiwifruit paste that improves the nutritional profile of food, drink and cooking products

 Apura Green is a natural, whole-fruit product that can be used in food and drink products to replace fat, sugar and salt. It’s a smart way to make a product more nutritionally appealing, while still maintaining a delicious taste and texture.

Anagenix has taken Apura Green to the world as an ingredient for cakes, cookies, breads, pastry, seasonings, marinades, nutritional bars, fruit juices, fruit fillings, fruit preserves, sauces, dresses, gravies and soups.

In today’s health conscious world, the benefits are compelling:

  • Reduces fat, salt and sugar content. Apura Green allows the reduction of egg, dairy, butter and cooking oils, to reduce calories and improve the nutritional profile of end products.
  • Extends shelf life. Using Apura Green as an ingredient helps to extend the shelf life of baked goods. Our research shows that Apura Green can extend shelf life of cookies by 26 days.
  • Adds goodness. Apura Green has naturally high levels of vitamins C and K, and dietary fibre.
  • Improves texture and appearance. A natural humectant, Apura Green creates softer, higher-moisture baked products that taste fresh for longer.
  • Easy to use and affordable. Apura Green is a simple drop-in ingredient that is highly cost-effective.
  • Clean label. Within your ingredients list, Apura Green can be listed as ‘kiwifruit paste’, which is more attractive to consumers than a scientific descriptor or number.



Company Founded: 2010

Markets currently sold in:

Cawthron Institute

Contact: Paul Parker Address 98 Halifax Street East Nelson New Zealand Phone: +64 3 548 2319 Website:

Cawthron is an independent science and research organization providing science and technology solutions to its customers. Cawthron Laboratory Services operates a fully accredited laboratory testing for the natural products industry.

Currently servicing clients throughout New Zealand, Cawthron is GMP certified for testing of finished products and raw materials (nutritional or nutraceutical products). Cawthron is able to offer advice on all aspects of your analytical services and methods for the natural products industry.

Cawthron is Medsafe and TGA approved for testing of natural products and nutraceuticals.



Company Founded: 1919

Markets currently sold in:
New Zealand,
other countries by arrangement

GO Healthy New Zealand

Contact: Kurt Renner Address 71 Nelson Street Petone Lower Hutt 5012 New Zealand Phone: +64 4 8910184 Website:

GO Healthy New Zealand is New Zealand’s leading natural health supplement company, supplying Pharmacies and Health Stores nationwide with high potency New Zealand made supplements.

GO Healthy New Zealand was founded and is owned by three New Zealanders whose common goal is to make a positive difference, not only to people’s health, but also to the natural health products industry as a whole. Our extensive experience in the natural health industry and in the retail market means we understand what is important to you. GO Healthy New Zealand is operated by the owners with a dynamic and innovative team of focused professionals and we genuinely have our customers’ well-being at heart.

At GO Healthy New Zealand, we have pulled together what we believe to be the best leading product development and manufacturing components available in the natural health market to offer a comprehensive range of products made in manufacturing facilities of the highest standard in New Zealand. We are the first company in New Zealand to introduce a full range of supplements in VegeCapsules. We believe this knowledge and these types of innovations add up to superior products that are better for your health and well-being. To us, it’s not just about you taking a pill but what GO Healthy New Zealand can do to help you to look after your health.

Our aim at GO Healthy New Zealand is to provide you with great health products with the best ingredients and superior formulations delivered in a convenient dose. The GO Healthy New Zealand range has been carefully designed with you in mind to deliver health solutions in nine major categories – General Health, Women’s Health, Men’s Health, Joint Health, Healthy Oils, Immune System, Sleep/Nervous System, Weight Management and Active Energy. Each category is easily identifiable by its color coding to enable you to quickly and easily locate products suitable for your specific needs.

At GO Healthy New Zealand, we believe you deserve to have health products that you can trust and believe in and that is why GO Healthy New Zealand will continually strive to be the most trusted natural healthcare brand in New Zealand.


Company Founded: 2008

Markets currently sold in:
New Zealand,

Green Cross Health

Contact: Lara Squires Address Private Bag 11906 Ellerslie Auckland 1542 New Zealand Phone: +64 9 571 9080 Website:

Pharmacybrands Limited (NZX:PHB) is New Zealand’s only listed Retail Pharmacy group and one of the largest retail operations in the country.

Pharmacybrands’ recent investment in Radius Medical gives the company a much broader scope of activity. The aim is to deliver a broad range of integrated primary healthcare solutions to New Zealanders, with a focus on enhancing their health, beauty and wellbeing.

Because the Pharmacist is the Health Professional that people see most often, Pharmacy remains the core of the business. (The company has retail operations under the Unichem, Amcal, Life Pharmacy, Radius and Care Chemist brands).
The Medical side of the business operates under Radius Medical Solutions, which is the support arm for Radius Medical and The Doctors branded medical centres.

With a focus on the Medical and Service side of the business the company is exploring growth as a broader healthcare company.


Company Founded: 1981

Markets currently sold in:
New Zealand and online worldwide

Plant & Food Research

Contact: Danette Olsen Address Private Bag 92169 120 Mt Albert Road Auckland New Zealand Phone: +64 9 925 7000 Website:

Plant & Food Research is a New Zealand-based science company formed in December 2008 through the merger of HortResearch and Crop & Food Research. With over 900 staff based at sites across New Zealand as well as in Europe, the USA and Australia, Plant & Food Research provides research and development that adds value to fruit, vegetable, crop and food products.

Our research and commercial partnerships cover a broad spectrum of disciplines and industry sectors – from molecular biology to nutrigenomics, fresh fruit to high value seafood products.

At the heart of Plant & Food Research is a goal to underpin the growth of plant and marine-based industry in New Zealand and offshore through the successful application and commercialisation of research-based innovation.


Company Founded: 2008

Pureland Ltd

Contact: Richard Hanson Address PO Box 2776 Queenstown 9349 New Zealand Phone: +64 21 899 800 Website:

The Avoca Provenance

At the heart of Avoca is a dedication to creating authentic and unique New Zealand products that are inspired by our landscape, way of life and people.

Avoca brings together New Zealand and imported ingredients to craft high quality items that represent the very essence of a New Zealand experience.

Avoca products prioritise the use of ingredients from trusted New Zealand origins. The luxury of space and the natural environment allows us to grow our ingredients the way nature intended.

Our range is forged out of New Zealand with a combination of Kiwi innovation and skills and unique New Zealand ingredients, to craft uncompromising products reflecting its New Zealand origins.

We guarantee that Avoca products with this stamp are authentically New Zealand made for the rest of the world to enjoy.


Company Founded: 2010

Markets currently sold in:
Hong Kong,

Seperex Nutritionals Ltd

Contact: Charles Williams Address The Centre for Innovation PO Box 56 Dunedin 9016 New Zealand Phone: +64 3 479 4088 Website:

Seperex Nutritionals is a private biotechnology company based in Dunedin, New Zealand, focused on the research, development and supply of bioactive and nutritional health ingredients.

Customers include both global and national food marketing companies that require functional food solutions which may include:

– Consumer food applications that contain desirable bioactive ingredients
– Pre-formulated bioactive ingredients for commercial sale
– Proprietary manufacturing expertise with regard to dairy and marine-derived bioactives

Functional Food ingredient application projects undertaken include:

– Anti-inflammatory and low allergenic health ingredients
– Health ingredients positioned as viral protective factors
– Cognitive function and metabolic health platforms
– Immune factors for mucosal and allergy protection

Seperex Nutritionals maintains research and development collaborations with leading Crown and Private Research Institutes and Universities including AgResearch Ltd, Industrial Research Ltd (IRL Ltd), The Cawthron Institute and the University of Otago.

Seperex Nutritionals is strategically aligned with Tatura Ltd (Australia) a leading producer and supplier of bioactive ingredients.


Company Founded: 2004

Markets currently sold in:
South Korea,

Vitaco Health NZ Ltd

Contact: John Stanton Address Corner Kordel Place and Accent Drive East Tamaki Auckland New Zealand Phone: +64 9 272 3838 Website:

“Vitaco” comes from the Latin word “vitalis”, meaning “life”. Vitaco was created by the merger of Healtheries of New Zealand and Nutra-Life Health & Fitness and is the largest nutritional health supplement company in Australasia.

Vitaco Health produces a broad range of high quality health supplements, health foods and sports nutrition products for customers around the globe. Located in Auckland, New Zealand, our modern manufacturing plant and testing laboratoryisinternationally-certified and GMP registered. Vitaco developed, researched and wholly owns many brands, including Biolane.

About Biolane – Biolane has been used for decades for the support of joint function in humans and in animals around the world. Vitaco, the makers of Biolane Green Lipped Mussel have been researching New Zealand Green Lipped Mussel and its active properties for over 30 years.

Biolane has a broad range of active properties, which work synergistically together. It is well tolerated with an excellent safety profile. Biolane is a complete product that is produced using a proprietory technique that preserves the natural properties of the green lipped mussel.


Company Founded: 2006

Markets currently sold in:
New Zealand,
Export to most countries