Inaugural Healthplex exhibition an outstanding success
Natural Health Products NZ’s first-ever exhibition at this major Chinese trade show has been described as a “hugely beneficial” experience for exhibitors and also New Zealand’s wider natural health products sector.
Natural Health Products NZ and five member companies (Alaron, Anagenix, Kiwiherb / Phytomed, Manuka Health and Pure Ora) hosted a New Zealand pavilion at Healthplex, held in Shanghai from 20-22 June.
NZ Trade & Enterprise funding and on-the-ground support was much appreciated and helped make the pavilion possible.
The business-to-business trade show is organised by the China Chamber of Commerce for Import and Export of Medicines and Health Products (CCMHPIE) and Shanghai UBM Sinoexpo International Exhibition Co., Ltd (UBM Sinoexpo). Thousands of distributors, buyers, ingredient buyers and cross-border e-commerce buyers attended the show and its many associated networking and industry events.
Natural Health Products NZ General Manager Kerry Warn says there was an overwhelmingly positive response to the New Zealand natural health products contingent: “Chinese consumers, and therefore buyers, are very interested in New Zealand due to our clean-green reputation and high quality and safety standards. There’s also a lot of interest in investing in our natural health products industry.”
Alaron’s General Manager Claire Quin agrees, saying she found attending Healthplex and its associated events to be extremely useful.
“Having all events on at the same time allowed our business to be able to review all aspects from raw material and equipment suppliers through to finished product brand marketers.
“It was also beneficial to be able to build relationships and network with other ingredient suppliers and brand marketers.”
Angela Xiang (Head of Greater China Region for Manuka Health) says being part of the Natural Health Products NZ delegation helped the company gain access to lots of events that it normally would not able to get into if it had an individual stand.
“Everybody was buzzing,” says Kerry. “It was such a success that we are looking at having another Natural Health Products NZ stand at next year’s Healthplex. The more members who join us, the bigger our stand will be so please don’t hesitate to get in touch if you are considering exhibiting next year.”
Kerry added that Natural Health Products NZ gained further value by way of the 5th Nutraceutical Industry Development Conference, which was held in conjunction with Healthplex. As one of the guest presenters, Kerry spoke about the natural health products industry in New Zealand, including market data and trends. This presented yet another great opportunity to positively position our industry with Chinese markets.
Buoyed by the Healthplex success, Natural Health Products NZ is also investigating opportunities to exhibit at other international tradeshows.
Contact Kerry to find out more about joining Natural Health Products NZ at Healthplex 2019 or other international tradeshows.