Food and Bioactives Symposium: Taking Health Benefit Claims to Market
Navigating the global regulatory environment to leverage business opportunities from research on advanced foods and bioactives.
26th February 2015
Registrations are open now for this Symposium being run by the Institute for Innovation in Biotechnology at the University of Auckland.
The global functional foods and bioactives markets represent huge opportunities for NZ businesses driven by a strong desire by consumers to address health concerns at every stage of life: the best possible start in life for their children, consumers looking for health based values in their food and an ageing population that is seeking improved resilience as life expectancy increases.
But making health claims in relation to foods is covered by regulatory constraints and these need to be considered early when considering research and product development.
This Symposium sets out to:
- Present the global opportunity for New Zealand companies
- Help you understand how to deal with the global regulatory environment
- Hear some case studies from successful companies
- Help you engage with and influence the government High Value Nutrition research programmes intended to help your sector.
This symposium is intended for CEOs, marketing executives, nutrition specialists and product development chemists from the advanced food and beverage industries who want to understand how to access research that will underpin the future of their businesses and how to navigate the consumer regulatory environment.
You will achieve an improved awareness of the value of health and wellness product claims, how they can be validated and examples of how you can ensure your marketing message is legally safe.
For more details, the programme, venue and registration check here